Content marketing

Content marketing generates 3 times more leads than traditional forms of marketing, but costs 62% less.

It is a way of communicating with customers, through which the company has long built a quality reputation and reputation as an expert in its field. This form of communication primarily educates customers about the problem they are trying to solve with the product. For example, if a security door manufacturer educates its customers (in the form of a blog, professional articles, TV shows) about burglaries and tips on how not to give thieves a chance, he will point out to his product and its benefits in an appropriate way, thus driving demand. Another example is if a tire dealer educates about safe driving in rain and snow in the form of a video blog.

When a company begins to create professional content on the web (its own website, blog) that provides answers to questions/problems that customers have, it solves several issues:

1. it tells customers what they don't know, it helps them solve their problems;

2. it shows that it understands the issue;

3. it addresses customers with information when they are looking for information and making a purchase decision

(source: HubSpot)